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Key product line innovation


The situation

A large blue chip UK electronics company with a worldwide reputation for service and innovation came to Hazel 4D to discuss one of their key product lines integral to their service offering. The product was being shipped in quantities of around 1,500 per week across the UK. These high value, compact plug and play electronic devices were arriving at the customer’s door packed in generic packaging.


our Solution

Initial concepts were drawn up by the innovation team at Hazel 4D which included protective lined boxes, mailing bag solutions and foam lined wrap products.

Stage One: 
A short term solution was agreed due to the urgency of the request with a product which was fit for purpose and reduced the customer complaints immediately.

the Statistics

Initial stage one solution was 21% lower in cost than original option.

Stage two solution was a further 16% lower in cost than stage one.

“Customer complaints: 0%.

Four month circulation, zero negative feedback.  

Absolutely spot on - saved us a lot of issues!” - Team Leader


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