Total Packaging Management for Fast-Growing Beauty Brand

Supporting growth & scalability

From its humble beginnings in Samuel and Samantha’s garage, this beauty product distributor has grown rapidly to become a major distributor of ‘best in show’ brands to the UK beauty industry.

The problem

The last 10 years have seen Sweet Squared grow quickly to achieve a £16m turnover. With a 35,000 square foot warehouse and a growing product range of over 2,200 lines, the business needed a space efficient, low-hassle, cost effective distribution packaging solution.

Our solution

Used by some of Hazel 4D’s biggest clients, our Total Packaging Management service is ideal for rapidly growing businesses. Whether they buy packaging from our main product range or have their own bespoke or branded packaging, we store their stock in our warehouse and make a monthly delivery.

For this beauty product distributor, this ensures they receive their packaging on time and only in the volumes they need to meet demand. Plus, there’s no carriage charge. If they have a sudden peak in demand, packaging top-ups can be arranged at just 24 hours’ notice, with no delivery costs to pay.

Our account manager visits their site monthly to do a stock take and provide them with a full report so they can see exactly what they’ve used and when. They then receive a single monthly invoice charging only for the packaging used.

“TPM just made perfect sense for us really. Hazel 4D store all our packaging for us at their warehouse and then just ship in what is needed every week. This means there’s no continual placing of orders, keeping a check on quantities or the unloading and shelving of massive amounts of packaging. Our portfolio manager drops by once a month to check our stock and then just bills us for what has been used.”

Stuart, who buys all boxes, bags, bubble wrap and air pillow from Hazel