As a long-term customer looked to become the first UK supermarket to bring carbon neutral eggs to the market, product packaging was the final hurdle to overcome. Traditionally, outer cartons at the eggs factory were always glued or taped, adding plastic content to the product packaging that conflicted with the environmental focus of the project.

As with most new product lines, forecast volumes weren’t clear and so the need for the solution to work with existing machinery and avoid capital investment were key deliverables.